Fiducia vs ZoomInfo for Advisor Data

Quick Comparison

Factor	Fiducia	ZoomInfo
CRD Verification	Every record	Not available
AUM Segmentation	SEC ADV filings	No AUM data
License Filtering	Series 7/65/66, insurance	Job title only
Contracts	Pay per list	Annual commitment
Pricing	Per-contact	$15K+/year seats
Data Source	FINRA, SEC, state regs	Web scraping, self-reported

The Core Difference

Fiducia starts from regulatory databases. ZoomInfo starts from web scraping and user-contributed data. That fundamental difference affects everything downstream: accuracy, segmentation depth, and how much time your team spends qualifying contacts.

When you search for "financial advisors" in a generic B2B tool, you get everyone who has ever used that phrase in a LinkedIn headline. That includes career changers, students, bank tellers, and people who left the industry years ago. Fiducia pulls from FINRA and SEC records, where every entry represents a currently registered professional with an active license.

Segmentation That Matters

Generic B2B databases offer industry tags and job titles. Fiducia offers regulatory data fields that are actually useful for targeting:

• Registration type: RIA, broker-dealer, dual-registered, insurance-only
• License series: Series 7, 65, 66, 6, and state insurance licenses
• AUM range: From SEC ADV filings, not estimates
• Firm structure: Independent, wirehouse, corporate RIA, hybrid
• Credentials: CFP, CFA, ChFC, CIMA, AEP, and others
• Disclosure history: Complaints, regulatory actions, terminations

Try filtering for "Series 65 licensed advisors at independent RIAs managing $50M-$200M in the Southeast" on ZoomInfo. You can't. On Fiducia, that's a standard query.

Contact Quality

Every Fiducia contact is deliverability-tested before delivery. We verify emails with real-time checks and confirm phone numbers connect to the right person. Typical deliverability: 95%+.

Generic databases often report 80-85% deliverability on "financial services" contacts, and that number drops further when you account for the contacts who are technically deliverable but aren't the right person (because they're bankers, not advisors).

Pricing and Commitment

Fiducia charges per contact, per list. No annual contracts, no seat licenses, no minimum spend. Order once for a specific campaign, or set up recurring deliveries for ongoing prospecting.

ZoomInfo typically requires annual commitments starting at $15,000 or more, with seat-based pricing that charges per user regardless of how many contacts you actually need.

When ZoomInfo Makes Sense

If your team sells across multiple industries and financial advisors are just one segment, a general-purpose database might make sense for the breadth. ZoomInfo covers millions of contacts across every industry.

But if financial advisors are your primary or sole target market, you're paying for coverage you don't need and missing the regulatory data fields that would make your outreach effective.

The Bottom Line

Fiducia is purpose-built for teams selling to financial advisors. If that's your market, the data is better, the segmentation is deeper, and the pricing is more aligned with how you actually buy data. If you need a general-purpose B2B database that also has some financial advisor contacts, ZoomInfo covers more ground.